What started out as a basic blog post ended up a whitepaper instead. Yes, there is that much going on in the Africa’s e-commerce space. The risks are high, the infrastructure remains a challenge and the political environment leaves alot to be desired but all of these obstacles are creating an unique environment for e-commerce companies.
Similarities to China’s early e-commerce days exist such as the emerging middle class and the high use of mobile devices but it stops there. Africa’s percentage of population favors the younger generation which bodes exceptionally well for e-commerce growth.
Express and logistics providers are beginning to take Africa seriously. Instead of focusing just on the import/export side, these businesses are slowly moving into the domestic market.
Despite all the good news, Africa still has a long way to go. Check out our free white paper and let us know what you think.